Science Of Persuasion

Influence: The Psychology of Persuasion, Science and Practice

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Manufacturing Consent

Marketing

https://www.youtube.com/watch?v=cFdCzN7RYbw

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<aside> 👁️ the most valuable think in today’s world is the human being’s attention and how to get it

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Reciprocity

if a friend invites you to their party, there’s an obligation for you to invite them to a future party you are hosting — and in the case of social obligation, people are more likely to say yes to those who they owe
Scarcity
🤵‍♂️ Authority
Consistency

small commitment now leads to a bigger commitment later

Get the other person saying, “yes, yes” immediately.

In talking with people, don’t begin by discussing the things on which you differ. Begin by emphasizing—and keep on emphasizing—the things on which you agree. Keep emphasizing, if possible, that you are both striving for the same end and that your only difference is one of method and not of purpose.

Get the other person saying, “Yes, yes” at the outset. Keep your opponent, if possible, from saying “No.”

The psychological patterns here are quite clear. When a person says “No” and really means it, he or she is doing far more than saying a word of two letters. The entire organism—glandular, nervous, and muscular—gathers itself together into a condition of rejection.

He who treads softly goes far.

https://youtu.be/WAL7Pz1i1jU?si=KQB_JKWdykbdNw_H
Liking
1. we like people who are similar to us
2. we like people who pay us compliments
3. we like people who cooperate with us toward a mutual goal
Consensus/Social Proof

75% of people staying in this room reuse their towel

Get the other person saying, “yes, yes” immediately.