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Let me begin by saying this is not a hit piece on Jordan Peterson–if you’re familiar with my site, you’ll notice I’ve written about Peterson’s book “12 Rules for Life” and am a fan of his work–with that said, no one is perfect (myself included) and we all make mistakes, even Dr. Peterson.
— "12 Rules for Life" by Jordan Peterson
In one of his YouTube lecture videos (clip below), Peterson talks about the book, “A Billion Wicked Thoughts” by Ogi Ogas and Sai Gaddam (summary of the book here).
The book is by two scientists who analyzed about a billion internet searches to investigate what genre of porn men and women search for and combined that information with research from evolutionary biology, sexual psychology and other sciences to get a clear picture of what men and women desire.
However, not everything that Peterson said in the video is true. Let’s look at the lessons he shares in clip:
True!
In “A Billion Wicked Thoughts” the authors explain the real reason men are attracted to visual cues such as breasts or butts.
Usually, the larger these parts are, the more gynoid fat they have.
Why is that important? Levels of gynoid fat in breast positively predict all aspects of female lifetime reproductive capacity, including conception probability, probability of successful pregnancy and offspring quality.
Since these body parts are the best indicators of a woman’s long-term reproduction value, it’s no surprise that these ornaments have evolved to become the most potent visual cues for men.
In simple terms: Large boobs = healthy woman who will produce healthy kids.
In fact, men love visual cues so much they are willing to pay for them. About 98% of all porn subscriptions are made by men and only 2% are made by women.
Also true!
As a general rule, women prefer to “read porn” instead of watching it.
Why? It’s because women need more information about a partner since women have to consider the long term consequences of sexual intercourse.
Sex for a woman can result in pregnancy, nursing and more than a decade of child raising. These commitments require enormous amounts of time, resources and energy. Sex with the wrong guy can lead to single motherhood, an abusive spouse or a weak father that can’t protect his offspring.