❤️‍🔥 Fight Club, 🎴 Minimalism

The paradox of choice | Barry Schwartz | TED

the postdoc has got five Monet prints 🖼️, and you rank them from best to worst, “I like this one the most, this one the least.”

Then, the postdoc “Thank you very much, the experiment’s over. Oh, by the way, I kind of screwed up and I bought too many of no. 2 and 3, so if you want to take one home you can just have it.”

2 conditions.

1. In one case, “take it home and have it, but don’t bring it back, just keep it, you can’t exchange it.”
2. Second condition, “I’ve got lots of these. If you don’t like the one you picked, you can swap it back and pick another one.”

Bring people back 1 week later, have them re-rank the prints.

Turns out, the people who were allowed to change their mind don’t like their painting, in fact, they don’t like any of them anymore, and they have destroyed their opportunity to be happy. The people who were told “You can pick it, it’s yours, you can’t return it”, love their print, rank it as no. 1, and think the rest of them suck.

Jordan Peterson: Why are you Uncertain, Unfocused and Anxious? What should we do about it?

‣